Copywriting

You know what you do.
I know how to say it

The copy on your site is the first real contact a customer has with your business. I write it clear and to the point: what you do, who you do it for and why it's worth getting in touch.

Before

We are a company with vast experience, dedicated to providing high-quality services tailored to the needs of each client.

After

We've fixed roofs in Cluj for 12 years. You come with the problem, you leave without it.

Before

We offer a wide range of personalised solutions designed to maximise the potential of your business.

After

If we can help, we'll tell you how. If we can't, we'll tell you that too.

What I write

From the headline to the contact button

Every line on the site does something: it explains, convinces or guides. I write all of them.

The website copy

Hero, about, services, contact. Each section says what it needs to, in the order people want to learn it.

Copy that sells

Product and service descriptions, offers, pricing pages. What you sell, who for and why it matters, in words your customers already search for.

The small words

Tagline, headings, button text. Few words, but each one does a job. Often they decide whether someone clicks or leaves.

Good to know

Frequent questions

Is the copy included in the website price?

Written content is not included in the Essential and Complete packages, there you bring the copy yourself. If you want me to write it, that''s a separate service, which I quote clearly before we start. With the Pro package, the copy is included.

What language do you write in?

Romanian and English. If you need a bilingual site, I write both versions, I don't run one through machine translation.

Do I have to give you all the information?

Yes. You know best what you do, and that's all I need. I ask the questions, you answer briefly, and from your answers I build the copy.

Do you write with AI?

I recommend against it. An AI rewrites what it has already read from others, it pulls nothing of yours out, and you feel that in the copy. If you still insist, I'll do it that way too. It stays your call.

Can I ask for changes to the copy?

One round of adjustments is included. I change the tone, shorten, rewrite what doesn't represent you. Beyond the included round I work by the hour, with the rate put on the table up front.

Do you also write copy for Google?

I write clear copy for people, with the words your customers already search for. The technical side of optimising for Google is the SEO service, separate, good copy is half the work.

Tell me what you do. I'll write the rest

A short conversation and you get a clear quote for your website copy.

Let's talk